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Why $0.27 can put you out of business
16th November 2009
It’s probably just me but there are things that I find really irritating and will cause me to not spend my money in certain places. Here’s an example-This morning I had breakfast at the McDonald’s at 1805 N. Harrison in Cary, NC. I had a Big Breakfast with Hotcakes (which is the new name for something that had a different name last week…. but that’s another post entirely) which consists of Eggs, a sausage patty, 3 pancakes, a biscuit, and a hashbrown brick. So she brought me one of the maple syrup flavored corn syrup containers and I asked her for another one because the amount in one is just short of what I consider adequate for use on the pancakes. I’ll admit it bothers the environmentally conscience part of me to use part of a plastic container for no particularly good reason other than some efficiency expert somewhere decided that people use less syrup than I do on an order of McD’s hotcakes, but I do it anyway. At any rate, she said they charge 27 cents for an extra one.
At this point I’d like to point out that I just paid $6.07 for the above plus a cup of coffee so an extra 27 cents puts it within rounding distance of $6.50. I have several Waffle Houses within 10 miles of me and they all have breakfast specials consisting of food cooked for you instead of food cooked sometime today and kept in a warmer for less than $6.50*. My point is that I spend a significant amount of money at this McDonald’s but won’t anymore because there are and almost limitless number of places to buy breakfast (including other McD’s that don’t charge for syrup) and they’ll be getting my money instead of this one.
I know it may seem petty but if we all voted with our dollars and made sure that the business in question knew why, we wouldn’t have to put up with surly service, bad food, or cheap products.
[image by M.F. Naaldenberg via Wikimedia Commons]
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*Disclaimer: I’m not 100% sure about this because I haven’t been to one lately and I’m too lazy to look it up but I have been to Huddle House where 2 eggs, 2 strips of bacon, hashbrowns and a waffle with all the syrup I cared to put on it plus coffee was $6.35.
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The real cincher is that the syrup at McDonalds isn’t even real maple syrup.
Comment by Adam Twork — December 5, 2009 @ 12:54 pm